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When putting together presentations for online listings, ask yourself this question: how much work am I making my buyers do? Are you:
Inserting an icon that must be clicked to bring up a picture?
Including small pictures that must be clicked to bring up large ones?
Failing to include a picture of the book at all, thereby forcing your buyers to look elsewhere for one and/or read and reread your condition description in a vain attempt to imagine what it looks like?
Using small text that scrolls interminably from one side of the screen to another?
Putting the most pertinent facts about a book after a long-winded explanation of your terms of sale?
"Hiding" those same facts in a massive block of text?
All of these things and more spell only one thing: WORK. Buyers hate work. They want what they want sooner than later, and they want to get it with the least amount of effort. Make it easy on them, and your profits will grow!
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